Digital marketing refers to the advertising and promotion of companies and their brands via the use of digital channels. Digital media, at the moment, comprises social media, websites as well as television, radio mobile, and types of traditionally non-digital media like billboards and transit signs.
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In essence, any form of marketing that is digitally delivered can be classified as digital marketing. There are a few kinds of person-to-person (P2P) marketing printing, print advertising, and direct marketing, which aren't covered under the marketing umbrella of digital.
However, print ads, direct mail, print directories, billboards, and posters are all beginning to be connected to their digital counterparts. Products such as URL landing pages, QR codes, banners on the web advertisements, directories online along with text-based codes, and even advertising have digital connections to marketing.
What is the reason for this Focus on Digital Media?
The transition to digital media is initiated by businesses, marketing agencies, and consumers too. There is a constant demand for concrete results makes moving to digital a goal for any digital marketing agency. Digital media such as social media, websites, and mobile advertisements are more easily tracked than traditional marketing mediums like print ads.
For businesses, numerous types of digital marketing can be very affordable. A web presence and engaging customers in conversation via social media and email marketing are all low-cost alternatives to printing ads or direct mailing.