Social media advertising is still very young in many ways. But there are clear signs that it is growing. The Interactive Advertising Bureau has established measurable standards. Mainstream companies have grown around them; nearly all major social networks have it and have made rapid shifts in the past year.
There is a lot of debate and ruckus about whether social advertising will be able to succeed.
The Future of Social Media Patterns
Both sides used persuasive arguments. The best indicator of what is happening is to notice the shift in where companies spend their advertising dollars. Yes, social media advertising spending has increased at an incredible rate over the past few years. So much so, eMarketer has shifted all of its predictions about social advertising's future to 2010!
Local businesses will also benefit from social media advertising. It doesn't require a psychic to understand this. Local businesses can also benefit from geo-targeted ads most notably Facebook. However, it has some limitations. It is not available in all countries. On Facebook, targeting by country is only possible if you are outside the US. This may make it less practical, but this will likely change soon.
While social media and the trends in social advertising will continue developing, some basic principles will remain:
Even though the engagement rate is low, social media advertising is worthwhile. For every active social media user, 6-14 people will be added to the network. This exponential increase factor is what you can think of as – targeted viewers and readers that are brought to your attention by people in your market.