SEO services are offered by marketing agencies to improve a website’s ranking so that it receives more organic traffic from search engines. A web page that is successful in SEO will appear higher on a search engines results page.
A company will most often hire a search engine optimization agency in order to improve its Google search results listings for a specific set of keywords. These are the key services that SEO service providers need to include in their offering:
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An SEO audit is a process that analyzes how well a website’s SEO practices are being applied. An SEO provider should examine a company’s current strategy, and identify areas where improvements can be made.
A company should have its SEO provider tailor its SEO strategy to suit its specific niche and requirements in order to achieve the best return on investment. This is a priority for many customers.
Off-page optimization is about building links from relevant and authoritative sites. Link building drives visitors back to a company’s website and tells search engines that the site is trustworthy.
On-page optimization is about user experience and optimizing pages for relevant keywords. An SEO provider will search for keywords with high search volumes, make sure that on-page content answers the user’s query and intent, and balance out internal links with reputable and relevant external links.