Food photographers use food, interesting dishes, and lighting to make an arrangement that emphasizes the freshness, the juiciness, the plumpness, and vibrant colors to draw the eyes of the viewer to the flavor and smell. The world of food photography is one that is a blend of five senses.
Food photographers are the person who conveys an impression of the flavor of food with unique, well-constructed aliment product photography.
The success of a cookbook is amplified by photos of each recipe. Cookbooks are sold in book stores and are far removed from the smells and tastes that are in the cooking. Without pictures, the consumer has to use their imagination to turn an ingredient list into a recipe. Pictures can help with this process.
If you look at the menu in a casual eatery, what do you notice? Menus at casual eateries typically contain images of items on the menu to get your mouth squeezing.
The images don't need to be as imaginative as magazines however, they must be real. If you're at fast food establishments there's a good chance you'll notice the menus hung on the walls and suspended from ceilings.
Food photography that is good gives more information about the sensory than just visual. It enhances your senses of flavor as well as smell.