Social media is certainly an vital aspect of any business’s marketing and advertising approach, so it was not surprising that an episode of the livestream show for Podiatrists, PodCHatLive would devote the topic to social media marketing for podiatry clinics. PodChatLive is a regular live stream on Facebook which is hosted by Craig Payne from Australia along with Ian Griffiths from England. The hosts use a different guest on for every stream and talk about a wide range of topics, responding to queries which can be submitted in the Facebook stream. In the finish of the livestream, the recorded version is loaded to YouTube and the audio versions published as a podcast.
For the episode on social media, Craig and Ian had a conversation with Jill Woods and they discussed why health professionals frequently see marketing as a dirty word, and Jill offered some really good information about the way you can certainly re-frame this and employ it for the benefit of the podiatry profession. They also brought up the advantages and disadvantages of social media and talked over a number of the different social media platforms offered and how to make use of them, and ultimately how they may be used for good by all. There was additionally a conversation on how the professional/governing associations can or should make use of social media. Jill Woods initially worked in marketing and advertising in 1988, some time before the web came into existence and before she had ever heard the word podiatry. Since then Jill has worked in a number of marketing and advertising distinct roles as well as qualified as a podiatrist before working as an associate in a podiatry business and then operating her own private clinic. Jill has widely lectured on and about podiatry. Jill has since achieved a Masters in adult training & education and began five different offline and online businesses in an attempt to find something which could match her nomadic lifestyle as a military better half.